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About design thinking. Business leaders have not yet fully embraced it as a means of managing the constant pace of change in today's climate. This process is an essential tool that will give entrepreneurs the edge they need to succeed.
Maureen Zehring
How to write headlines that actually work?
A headline's purpose is to quickly and briefly draw attention to the story. It is generally written by a copy editor, but may also be written by the writer, the page layout designer, or other editors.